For sports complexes, family entertainment centers, and event venues

Fill the courts, lanes, and rooms you're leaving empty.

We build the custom command center your team actually uses: bookings, memberships, leagues, parties, labor, and F&B connected in one live view — so you fill slow hours and staff to real demand.

Get My Free Tech Plan See what we build
30 daysTypical build window for the first working version.
$3k-$10kFixed project scope. You own the system.
0 swapsKeep CourtReserve, ROLLER, Toast, and the tools you already run.
AI Command Center Sample data
CourtReserve, ROLLER, Square, 7shifts, Google
Court utilization68%+11 vs last week
Labor target29%1 point under cap
Open-play booked82%6 courts open at 6pm
Today's playbooklive
Weekday daytime is dead: push a lunchtime open-play promo to members within 5 miles.
Tuesday 1–4pm sits at 20%: open a discounted block and text the daytime list.
League night at 7pm: pre-assign courts and open the overflow waitlist.
Automation queueapprove
Push a weekday open-play promo to 240 nearby members+$420
Auto-confirm 15 pending court reservations+$260
Text the waitlist to fill 6pm cancellations+$190
Est. revenue lift$0
Labor % of sales33%target under 34%
Revenue per guest$18.40F&B + retail
Idle-hour cost$310weekday off-peak flagged
Cost actionsapproved
Off-peak idle Tue–Thu 1pm: cut one front-desk hour against the booking curve.
Well liquor has two days of cover: draft a reorder against the weekend forecast.
Party add-on attach rate down at Eastside: flag for the manager before Saturday.
Margin recoveryapprove
Trim idle weekday front-desk labor+$260
Reorder pro-shop stock before a stockout+$150
Flag league comps running over+$110
Est. margin recovered$0
Group revenue MTD$186k+8% vs last month
Top venueHighlands88% utilization
Needs attentionEastsideslow weekday daytime
Owner view3 venues
Shift two staff from Highlands to Eastside for Saturday leagues.
Highlands labor 35% Saturday: review the schedule against the booking curve.
Downtown corporate demand up: approve an extra party host.
Schedule optimizerAI · approve
Sat leagues 6–10p: +2 court staff+$210/wk
Tue daytime: −1 front desk+$130/wk
Sun family open play: +1 host+$70/wk
Est. weekly labor saved$0

This is an idea of what we build - an AI brain that works with your tools so you save time and make money.

CourtReserveUpper HandROLLERCenterEdgeToastSquare7shiftsQuickBooksMailchimpEventbriteIntercardGoogle Sheets

Map My Highest-ROI Opportunities — Free

We'll ask how you work today. Then we'll map the best ways to make an impact. You'll get a plan for fixed-price options to choose.

Built in the USA Owner-operated Custom to you
Request sent. We will reach out within 24 hours to schedule the Tech Plan session.

Your prime times sell themselves. The rest of the week is the whole game.

Fill the dead hours.

Turn empty weekday court time, open lanes, and idle party rooms into booked revenue with timed promos to members, leagues, and the right nearby list.

Staff to real demand.

Forecast the week from bookings, leagues, weather, and events so managers schedule to the curve instead of last week's gut — through the slow season and the surprise-busy days.

See the whole floor.

Bookings, POS, memberships, leagues, parties, and F&B in one live view instead of five exports you stitch together on a Sunday night.

What we build into your command center.

Every build is scoped around the money leak, the tools you already use, and the decisions your team makes every week.

Revenue

Fill your slow hours

Turn utilization gaps into timed promos and party, league, and corporate leads across courts, lanes, bays, rooms, and show nights — without training the front desk on another tool.

Labor

Forecast-driven scheduling

Match staffing to the real booking curve — leagues, parties, seasonality, and weather — so you stop overstaffing dead afternoons and getting caught short on the busy ones.

Reporting

One live view of every venue

Bookings, POS, memberships, and F&B in one dashboard, per venue and combined, so you stop rebuilding the same numbers in a spreadsheet every week.

A fixed-scope build, not a forever implementation.

We keep the first version tight: one painful workflow, one working command center, one clear path to ROI.

1

Map the leak

We identify the margin, labor, waste, or utilization workflow most worth fixing first.

2

Connect the tools

We wire your current stack through APIs, exports, forms, databases, or lightweight automations.

3

Build the system

We ship the dashboard, logic, alerts, and AI workflows around how your team already operates.

4

Launch with the team

We hand over the system, document the workflow, and tune the first version with real operator feedback.

Built by operators to get results, fast!

Main Forge AI builds custom business systems for owners who are tired of scattered tools and generic software.

"Their strategic and technical ability is unmatched."

Tyler and Lisa took the time to deeply understand our methodology and built a solution that genuinely amplified it.

Fadi Zananiri
Fadi ZananiriFounder and CEO, SalesFormula.io
"This is not simply software. It is a powerful governance advantage."

Main Forge turned complex operations, documentation, and role guidance into one clear working system.

Blake Gerstner
Blake GerstnerBoard Chair, LDPEC

Straight answers to your questions.

We already use CourtReserve, ROLLER, or Upper Hand. Why do we need this?

We're not replacing them, and we don't sell a booking system. Those run your reservations. They don't give you one live picture across bookings plus Toast or Square, memberships, F&B, and labor. We pull the tools you already pay for into one command center that sits on top of them. Nothing changes at the front desk. The dashboard is for you and your managers.

How much does this cost?

Most first builds land between $3,000 and $10,000 depending on scope, integrations, and number of venues. We define the fixed price before build work starts. You pay once and own the system. No subscription.

How long does the first version take?

Most focused systems can be live in about 30 days after the workflow is mapped and access to the required tools is available.

Our business is seasonal. Is this worth it?

Seasonality is the argument for it. The swing is the problem: you overstaff the slow weeks and get caught short on the surprise-busy ones. Seeing demand a week out is worth the most when it's lumpy. One right-sized shift a day, or one recovered slow Tuesday, tends to cover it.

Is this another monthly SaaS platform?

No. It is a custom system built for you. Some clients add new phases later, but the first build is fixed scope and fixed price, and you own it outright.

If your managers are still stitching the week together by hand, start here.

Send the request. We will map one high-ROI system for your venues and show you what it would take to build it.

Get your custom plan.

A workflow map, recommended build scope, integration path, estimated savings target, and fixed-price next steps.

Request sent. We will reach out within 24 hours to schedule the Tech Plan session.
Built in the USA Owner-operated Custom to you You own the system Fixed-price Fast-delivery